Talking to your customers
AI can now write a competent article for almost nothing, and so can everyone you compete with. It has never sat down with one of your customers.
Customer interviews
Filmed conversations with the people who use your product, on Zoom or in person. We usually start with new customers. They’re the easiest to talk to, and full of fresh opinion.
Video
A finished film of each interview, plus short captioned clips you can use wherever your customers are. See some examples.
Written content
Each interview becomes a blog piece in the customer’s own words, plus two spin-off articles aimed at searches people actually make.
What we notice
A short summary of what the interviews revealed: the workarounds, the unmet needs, the customer’s own language and the selling points you’ve been missing. Why noticing matters.
Content audit
We score your blog against your competitors for how much real substance it carries, so you can see where you stand. Then we hold our own work to the same score.
Campaigns, films and consultancy
We also make brand campaigns, event films and films that explain complicated things, for clients from Sainsbury’s to SES Astra satellites. See the work.
Next step: a one-hour call to work out who to talk to first. Get in touch.